For businesses

Trade unions:
A new direction

Peace of mind and clarity amid change

Uncertainty in working life, becoming unemployed, or a sudden break in one's career can feel overwhelming. Many are left alone with inner turmoil: Who am I without my job? What am I capable of? Which direction should I take now?



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The new direction is online training, which offers union members a moment of respite.

– a space where you can organize your thoughts, confront your feelings, and find peace amid uncertainty. Coaching does not promise ready-made answers, but provides gentle and concrete tools that participants can use to rethink their own path.

Ask about availability
A hand holds an open book outdoors in bright sunshine, with green trees and blue sky in the background.

In what situations is coaching appropriate?

  • Early stages of unemployment

  • In connection with layoffs or dismissals

  • Life situations where you feel like you have lost your direction

  • Moments when you need a peaceful way to deal with change and find new meaning

How is the training carried out?

  • Online training (Zoom), duration 60 minutes

  • Suitable for groups, can also be implemented as a recording as a member service of the association

  • No previous writing experience required – the most important thing is a desire to pause for a moment and reflect on your own life.

Word artist Annamari Typpö reads a red book surrounded by nature, with hydrangeas blooming in the background.

What does coaching offer?

The coaching is based on researched methods that have been proven to work in practice and that support mental well-being and self-understanding. We use guided writing, free association, and gentle questions to help participants:

  • Reduces stress and mental strain

  • Expressing difficult emotions safely

  • Recognize your own values, desires, and strengths

  • Begins to build a new direction in life

Writing acts as a compass in coaching – it helps you see where you are now and where you could go next.

I'm interested in this!
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Spokesperson Annamari Typpö smiles and looks at the camera.

I AM ANNAMARI TYPPÖ, Sananhaltija.

I am a speech and literary therapist, but I also have a background in marketing communications, among other things, so I understand well the unique challenges and pressures that those in the field inevitably face from time to time. Even a creative professional's creativity can sometimes get stuck!

I have run similar creative writing workshops in the industry before, and now I want to offer you the opportunity to do the same. The workshop is about more than just boosting team spirit. At its best, it can also unleash the creativity needed for a strategy day, for example.

Read my story

What has been said about previous guided writing services:

"The creative writing workshop was part of our team day at Advance. Nice exercises fuelled imagination, creativity and team spirit and were suitable for writers of all levels. I think everyone learned something new, both about their colleagues and their own abilities."

- Mikko Taivainen, Advance B2B

"A well-planned package, which even included practical tasks suitable for a distance workshop. The facilitator knew the target group very well and had taken this into account in the design of the workshop. The workshop was of a suitable length, refreshing and after which it felt a little easier to apply creativity to one's own work."

- Terhi Paavola, Avidly

Price

€950 + VAT

The price includes coaching planning, guidance, and materials. This is an effective but light-touch way to offer emotional support and guidance to members in situations where change causes uncertainty and a need for clarity.

Why this particular training program?

  • Meets a real need – a safe way to deal with unemployment or change without therapy

  • Also serves as an introduction to more in-depth processes or further training

  • Building member experience and community spirit: the union cares even when the direction is unclear

  • Low threshold, clear benefits, impressive experience

Let words show you the way forward.

A new direction – coaching for those seeking peace and meaning amid change.

Contact us and inquire about availability: